I’ve said it before and I’ll say it again:
As long as there have been *mom bloggers who yearn to be regarded as professionals, there have been bloggers who act anything but professional. Oddly enough, a large percentage of them are one in the same. I’m guessing that it is a large percent. I have no proof, only my experience in the industry to rely on, which is extensive.
Let me say that I understand how hard it is to be a mom and earn a living. I get it. I do. I have to wrangle seven little ones every morning, afternoon and night. It is tough to put your family first and strive to be a professional in your field. However, if you want to hold the title of professional, you must earn it. If you slap the title on and then proceed to act the opposite, you not only make yourself look bad, but you make us all look bad in this industry. Here are some tips to help you earn the title and keep other bloggers from wanting to lynch you. Fair warning: I’m not sugar coating this. You are an adult so I assume I can just tell it like it is.
- Be original. Don’t steal content from other bloggers. Stealing is wrong. The End.
- Deliver the goods. If you commit to a project, see it through to completion. Backing out leaves you looking bad and brands/PR not wanting to work with you ever again.
- Control yourself at events. Don’t get sloppy drunk in front of brands and PR reps. (I did this a long time ago before I cared about my reputation. Bad move. Thankfully, I made it to the hotel hallway before I puked so nobody but a few friends saw it.)
- Proof read. Never ever hit that Publish button without reading what you have written first.
- Create quality content. Don’t half ass things. Anything worth doing is worth doing well.
- Stop the product whoring. Just because you can take every product that is offered to you doesn’t mean that you should. You will not have enough time to do quality reviews/paid posts for fifty products in a week. The result will be poor quality. Instead, pass opportunities that you don’t have time for (or are not relevant to your blog,) to people who you know would be a good fit. Did you see that I put the relevance thing in bold type? Yeah. Relevance matters.
- SHOW UP. If you have a meeting, Twitter party, event etc… to attend, be there. Not showing is rude to the people who have put a lot of time and effort into it. If you cannot make it, give ample notice.
- When you occasionally mess up, own up to it. Apologize for messing up. To err is human, to admit it and apologize is divine. See what I did there? Clever, I know.
- Don’t demand to be paid for everything. Do favors – for PR people you’ve worked with, for friends, for charity. Good karma comes back.
- Don’t have an inflated view of who you are. Just having a blog doesn’t mean you deserve free product or payment. Most of us are little fishes in a big BIG pond.
- Don’t call yourself an “expert,” a “guru” or any other title that speaks to years of experience and exceedingly awesome proof that you actually are an expert/guru/maven/ yadda yadda yadda. According to research, it takes 10,000 hours of doing something to master it. If you have been a blogger for two years or less, you are by no means a professional. There are only 8,760 hours in one year. Get back to work.
- Respect others. Address your peers and coworkers respectfully. Leave emotions out of your correspondence.
- Put on your big girl panties and take correction. You will mess up. You will be called out on it. Don’t mimic your three year old and go pout in the corner. Learn from it and use it to make you stronger.
- Don’t make messing up a habit. The sum of all parts equals the whole. If you are constantly messing up, you will be seen as a liability.
- Do not fight on FB or Twitter. It is still public. If you have beef with somebody, address it privately. Calling people out on social platforms is just tacky and a rookie move.
- People talk in this industry and they have the LOUDEST megaphones ever. Don’t make yourself the subject of their displeasure.
- Additionally, PR firms have “Do Not Pitch” lists. Are you sure you aren’t on it?
- You will reap what you sow. If you act professionally, you will regarded as such. If not, you won’t.
- The women in our industry tend to be clumped together so one misstep by a mom blogger means that we all take the fall and women know how to hold grudges.
Now get your butts out there and earn that title. *Fanny Smack*
*Moms who utilize blogs and social media to earn a living.